| When McDonald's tried to add bubble gum-flavored broccoli to Happy Meals, kids weren't lovin' it. In 2014, the fast-food giant's then-CEO, Donald Thompson, revealed the bizarre experiment at an event hosted by a venture capitalist firm. Under pressure to make Happy Meals healthier, the company reflected on how toothpaste and amoxicillin producers had used artificial bubblegum flavoring to make their goods more palatable to children. McDonald's decided to try a similar tactic with the divisive cruciferous veggie. Mickey D's food scientists did successfully make broccoli taste like bubble gum, likely by employing a combination of strawberry, banana, and cherry flavors. However, a focus group of kids was confused by the final product, which they enjoyed about as little as standard broccoli (we're guessing it wasn't pink). The item was never added to the McDonald's menu. Parents who want to impress their kids with a taste bud switcheroo will have to settle on cotton candy grapes. |
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