Berita Hari Ini: Experience Alli's Age-Defying Eye Cream

alli here, founder and formulator at stratia

I am so, so excited that Lipid Gold Eye Cream is finally here. It's been a hard secret to keep.

As the formulator as well as the founder of Stratia, I want to give you a behind-the-scenes look at creating this product. It was the first formula I've ever made that was based on an existing formula (the original Lipid Gold), which presented its own set of challenges but was actually really fun.

I knew for a long time I wanted to make an eye cream, but I needed to make something that actually provides lasting benefits for the eye area, not just temporary tightening or plumping.

I realized that the same reason I originally formulated Lipid Gold (to mimic and strengthen the skin's moisture barrier) was doubly important for the eye area, which has such thin skin and is subject to so much irritation throughout the day.

Since the eye skin is so much thinner, the strengthening would have to be that much stronger, so I dramatically increased the concentration of ceramides, cholesterol, and fatty acids compared to the original Lipid Gold formula.

The eye area is more prone to losing moisture, so I added occlusive ingredients and made the whole formula richer to help lock in moisture and keep the skin hydrated.

Finally, I got to play with some incredible eye-specific actives. After lots of experimenting, I decided to focus on fading dark circles and firming the skin. Lipid Gold Eye Cream features three ingredients that help clear out pigment that leaks from the capillaries and accumulates under the eyes, thus helping to fade dark circles. I also added two powerful peptides that have been shown to increase firmness and decrease the appearance of fine lines.

While this eye cream may have started from the Lipid Gold formula, it's gone through prototype after prototype, test after test, to make sure it's exactly what the unique skin around the eyes needs.

I hope you and your skin love Lipid Gold Eye Cream as much as I do.