World War I helped popularize the modern bra.

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World War I helped popularize the modern bra. For nearly 400 years, women in Western Europe and North America were expected to wear corsets beneath their clothing — restrictive, binding bustiers that cinched at the waist and opened toward the chest to accentuate the natural curves of the body. This all changed around the First World War, when a shortage of metal, the dominant material in corsets, led to a redistribution of resources as well as a cultural shift. Steel went toward planes and tanks and other military equipment, and American women went to work in factories to contribute to the war effort. Hard labor, however, could not be performed in a corset — indeed almost nothing could be performed in a corset, barring sitting and standing. These women needed something breathable, loose, and functional.

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